Here's the scoop on our waffle-weave bedding. In pure organic cotton that's gentle, soft, cozy and extra-durable, the waffle-weave sham has a unique ability to always look clean, classic and crisp. In other words, our cream pillow sham is an effortless way to keep a kids bed looking put-together. Reversing to smooth cotton, the pillow sham offers two textural options in one perfect piece.