The Purple® Mattress: The bed that broke the internet. The Purple® Mattress uses the Purple Grid™ to eliminate pressure points and allow airflow so you sleep cool and comfortable. In other words, your hips and shoulders will be perfectly cradled while fully supporting your back. Stop compromising between comfort and support and get the best of both worlds with the Purple® Mattress. And the Purple Premium Plus Smart Base provides the ultimate in comfort with enhanced lumbar support and pillow tilt, presets to help you snooze, dual massage settings for the ultimate Zen, convenient underbed lighting and an easy-to-use app to manage it all.